Arrange+the+content

Arrange & prioritize content
After you have brainstormed content, ask yourself, what areas are most important in supporting your ultimate site goals and objectives? Or better yet, how do your website goals map to your departments business goals? When you find that connection, you'll know which content to prioritize. Identify these elements and begin to visualize how the reader will logically identify with the information. > Terms that you use within your department or group may not be meaningful to your audience. In fact, your audience could probably care less about your jargon—they just want to get what they need and get out. What will be most important to your reader? Is this content something you'd like accessed from every page? Think about how you want the reader to navigate your site content. You're goal at this stage is to begin visualizing how the site will navigate. Consider content organization from your audience's perspective, not your perspective.

Make a visual flow chart
Use an organization flow chart model, or boxes with lines that link to sub categories. Or use a traditional outline format that is purely text-based. Identify your global navigation (links that should be included on all pages) and subgroups of these areas. Keep your site objectives and goals in mind as you prioritize information.

Write and finalize your content
It is a good idea to have most of your content finalized before you start working on your graphic design. Don't let the technology stop you from getting started working on your content. Many people get started with a simple Word document. As you write your content, you may want to be conscious of your editorial style and search engine optimization techniques. > Your content must drive your graphic design, instead of the graphic design driving your content. Site visitors come to your site for **the content**, not the design.